I lead product design teams through complexity - aligning strategy, craft, and collaboration to deliver scalable digital products.

Aegon UK

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FNZ

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Scottish Rugby

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The University of Edinburgh

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Brodies Law

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Toshiba

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AON

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The Weir Group

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The Open Championship

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National Rail

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Aegon UK 〰️ FNZ 〰️ Scottish Rugby 〰️ The University of Edinburgh 〰️ Brodies Law 〰️ Toshiba 〰️ AON 〰️ The Weir Group 〰️ The Open Championship 〰️ National Rail 〰️

Recent Case studies

Much of my recent work is confidential and developed within in-house product teams. While I’m unable to share detailed case studies publicly, I’m happy to walk through selected work and discuss my approach, impact, and outcomes in conversation.

If you’d like to learn more about how I think, lead, and deliver, please get in touch.

Expertise

I bring a balance of craft, strategy, and leadership - shaping scalable products, aligning cross-functional teams, and building design systems that support long-term growth. My experience spans hands-on delivery, strategic direction, and team development.

  • I approach design as a scalable system, not just a series of screens - leading end-to-end initiatives from problem framing through delivery. I shape design systems and interaction architecture grounded in accessibility and usability, partnering closely with product and engineering to deliver solutions that scale.

  • I align design decisions with measurable business outcomes by leading product discovery and opportunity framing, synthesising customer insight into clear direction, iterating with data-informed thinking, and driving roadmap clarity through strong cross-functional alignment.

  • I build clarity, momentum, and high-performing teams by investing in mentorship, strengthening design culture, and facilitating confident decision-making. Whether leading distributed teams or supporting individual growth, I create environments where designers can thrive and deliver at scale.